The German kitchen industry employs approximately 18,000 people spread over more than 50 different manufacturers, some going back as early as the 18th century, with Poggenpohl being the oldest German kitchen manufacturer founded in Herford in 1892.
The German kitchen manufacturers generate approximately five billion Euro in revenue per year, with a large portion coming from export with an approximate quota of 40%.
When taking a closer look at how these revenues are split amongst the different kitchen manufacturers, most of these revenues are very concentrated, with the 5 largest players accounting for over 80% of this revenue.
Below is an overview of the most recent figures published through various online sources:
1. Nobilia (including Pino): 1482 million Euro
2. Häcker: 786 million Euro
3. Schueller (including Impuls + Puris): 753 million Euro
4. Nolte Group (including Express): 717 million Euro
5. Baumann Group (including Bauformat + Burger): 303 million Euro
When looking at the top premium kitchen manufacturers such as Bulthaup, SieMatic, Eggersmann, Leicht, and Poggenpohl, they see great feedback from the USA, China as well as the rest of other upcoming South East Asia markets.
The average German kitchen has an order value of approximately 10,000 Euro, whereas the top premium segment sees order values easily upwards of 20,000 Euro. According to industry information, more than 90 percent of the kitchens bought in specialist shops in Germany come from German companies. After all, around 1.47 million kitchens (as of November 2022, Source: Statista) are sold in Germany every year.
What Makes German Kitchens So Special And Popular?
There are several reasons why the German kitchen industry stands out from the others.
Family-owned kitchen manufacturers dominate the German kitchen industry, cultivating a welcoming and family-oriented environment while maintaining strong market relationships.
The 'Made in Germany' label is associated with luxury, innovation, and creativity, and it is a popular choice amongst customers.
Germany's engineering traditions are an asset to the country's kitchen industry, with their creative minds responsible for designing and building many pieces of household furniture.
Germans value consistency of execution and delivery over creativity, demonstrating their strong time management and work ethics.
German kitchen designs are known for their modern and sophisticated style, combining efficiency with modern technology to create a futuristic aesthetic that distinguishes them as industry leaders.
What Does The Future Hold For The German Kitchen Industry?
German kitchen brands are well-known for their high-quality and innovative products, which feature modern and minimalistic styles that exude sophistication and elegance. They invest heavily in research and development to create beautiful and ergonomic kitchens with superior storage options and design utility when compared to the majority of other kitchens around the world.
At Kitchen-Finder, we support this development by offering service solutions for German kitchen retailers ranging from marketing & lead generation over brand-specific design support as well as training & installation service.
For more information, please use the contact form on the website.