top of page

Manufacturer Spotlight: Miele

Updated: Mar 22

Miele is a German based company known globally for their outstanding appliances and services. With a long history spanning over a hundred years, Miele stands at the top when it comes to quality and durability in their products. Additionally, they're known to create products that will last for at least 20 years through their rigorous testing and durability checks.

With over €4.5 billion in sales in 2020 alone, Miele's success can be attributed to its pioneer-like spirit, revolutionizing products and systems and taking the industry to a whole new level.

Customers of Miele can expect high performance, convenience, and sleek design. With modern touches to kitchen design with various customizable features, Miele’s products are guaranteed to match any kitchen style perfectly.

Their Philosophy

Miele, with over a century's worth of experience under its belt, has grown from a small business into a large-scale company that operates on a global platform. From the very first day of operation to present day, the company follows the founders' principle of 'Immer Besser', which means 'Forever Better'. They strive to be forever better than their current selves and their competitors, and they aim to provide increasingly better products to their customers. Their focus on manufacturing appliances for both domestic and commercial spaces has shown the company's desire to provide the world with quality products and be the most trusted and desirable premium brand in the industry.

Their rich history

Miele's journey of excellence begins all the way back in the 19th century when Carl Miele and Reinhard Zinkann signed a contract to establish Miele & Cie., a factory for making ice cream separators, set to open its doors on the 1st of July 1899. The company was located in an old saw and corn mill in the community of Herzebrock near Gütersloh, Germany. With a workforce of eleven employees, the company began creating products that aimed at simplifying processes in the kitchen with quality appliances. Some of their best-selling products included a meteor butter churn that eased the workload on farmer's wives, and a washing machine with its own electric motor, which was one of the first of its kind at the time.

With the success of these products, over the years the company sought to make continuous improvements to new editions of their products, like their washing machines. As a testament to its belief in the quality of its products, Miele offered 10-year warranties that were available on request. Well into the 1920s, with better products and creative marketing, the growing company began its venture into bicycles and also began using coal and gas to power their products. They also started manufacturing vacuum cleaners, which became an overnight success.

The company continued to thrive throughout the decades and in the 1960s they introduced dishwashers, all while slowly gaining industrial connections with hotels, hospitals and other large establishments that could utilize the high-power capacity of these products. The rest of the 20th century saw the company introduce microwaves, induction cookers and accessories to kitchen design. Today, Miele is an industry behemoth, with a global presence in over 47 countries, known for always being one step ahead of the rest.

Their product lines

Miele offers a large variety of products that is sure to meet all your kitchen needs. Each product line offers appliances that cover all aspects of your kitchen, ensuring high quality and a cohesive design. Their product lines include their baking and steam product line (which covers high class ovens and microwaves, RangeCookers, steam ovens and more), hobs and CombiSets (which includes induction and electric hobs), cooker hoods, coffee machines, refrigerators, freezers and wine units, washing machines, vacuum cleaners, and other cleaning products as well as accessory appliances.


For Miele, environmental protection is considered to be a key aspect in its drive to be a sustainable business. Resource conservation, emission, and energy reduction are all areas that the company is targeting in order to become pioneers in environmental protection in their industry. In the long term, Miele is looking at achieving a zero-impact climate goal at its production locations. They support the Paris Climate Accord, which aims to reduce peak temperatures by 2°C as well as achieve carbon neutrality. On the people side of things, Miele is known to have hired well over 20,000 individuals and have a partnership-style of working characterized by trust. Their offices offer an employee-focused corporate culture with a focus on values, goals and leadership.

Miele is a company that ensures quality ahead of its time. The brand is synonymous with unparalleled quality with high durability. Its wide range of premium appliances ensures the use of top technology and design for user convenience and aesthetic, and allows customers to expect phenomenal performance that does not compromise on design.

For more information, please use the contact form on the website.

15 views0 comments
bottom of page